GRAPHIC DESIGN

 

CREATIVITY FORMED BY EXPERIENCE

For over thirty years I have been dealing with consultancy in the communication sector. My main field of activity is the development of Corporate Design Projects. This means analyzing and structuring all internal and external visual communications of a company, from the logo, to the web presence, to printed matter, signage, etc.

All according to a philosophy of dedication, excellent service and attention to detail

I believe in:

  • creativity guided by experience, principles and market reality.
  • culture, meaning an in-depth knowledge of the customer's operating sectors, the principles of communication, the cultural and historical roots of the environment in which I operate.
  • service that is the ability to establish deep and lasting relationships with my customers, attention to their needs and offer quality at every level.
  • experience, in the selection of partners and suppliers for the best contribution of skills and synergies.
  • transparency: from the analysis of the assignment to the costs, from the collection of offers to the identification of terms.

 

CORPORATE IDENTITY, CORPORATE DESIGN, BRAND IDENTITY

There is a certain confusion as the meaning of these terms and often their use is not entirely appropriate.

We can summarise (and simplify) this way:

  • Corporate identity is about internal activities that shape perception. The values behind the company‚Äôs activities, its culture  and personality
  • Brand identity is how an organization wants to be perceived by its audience. Brand identity is the collection of elements that a company creates to portray an image to its customer through Corporate Design
  • Corporate Design represents that set of formal rules that, by binding the use and applications of the company logo, its colors and other collateral elements (addresses, wordings, etc.) form a unique and recognizable image.
  • Brand image is external perceptions held by consumers.

 

Investing in the development of a coherent Brand Identity does not pertain only to large companies or complex structures. It is, in fact, a system, an operating discipline, applicable to the smallest of business entities.

Companies, like individuals, in order to be accepted and understood, need a strong personality, a unique character distinguishable from the competition.

How can a company then control the countless aspects of its personality, the divergent messages expressed externally and internally by its employees? how can it manage its own image if he does not clarify it and encode it?

 

WHY INVEST IN A BRAND IDENTITY PROGRAM

  • Greater understanding, internally and externally, of what the company is and aspires to be
  • Added value for the company in terms of transparency, identity and ethics.
  • Greater competitiveness on the market increasingly sensitive to professional and ethical aspects.
  • Greater efficiency and effectiveness in communication

 

A Corporate Design program, applied in a coherent and professional way, communicates to the outside world what a company is and what it aspires to be. Every element, from business cards to external signage, from colours and decoration of spaces to the receptionist's greeting, from printed matter to exhibits, is a vehicle for communication with the customer and must. help transmit its very essence, confirm its mission, represent its vision and reaffirm its competence.

A Corporate Design Program program is not intended as a straitjacket, but must have strong characterizing elements to allow variations within the system and rules formulated in such a way as to allow the client future interventions in any direction without loss of effectiveness.

A good Corporate Design study remains valid for years, whatever the development of the company.